Friday Night Lights

Each year it starts with a town, a dream, and a team. The American phenomenon of high school football and Friday Night Lights. It’s a night when the whole town comes together to hang out, socialize, and get amped up for the big game. Friday Night Lights also conjures up all the feelings that come with going to a high school football game, and the giant flood lights high above the field that make this a perfect opportunity to support the communities that we serve. 

What better reason for Luther’s seven Brookdale locations to have been involved with the Maple Grove High School Football Program. The seven dealerships – Brookdale Buick GMC, Brookdale Honda, Brookdale Mazda Mitsubishi, Brookdale Toyota, Brookdale Chevrolet, Brookdale Chrysler Jeep Dodge, and Brookdale Volkswagen, all sponsor the program, but they also enjoy participating in the team’s Friday Night Lights. 

On Friday, September 8th, Luther Brookdale team members headed to Champlin Park to distribute snacks and drinks to the attendees. It was Champlin’s home conference game where they just scraped by with a 25-24 win against Maple Grove. “It was a good time,” said Tony Stark, General Sales Manager at Brookdale Chevrolet. “We enjoy sponsoring them. They’re local, and it’s a great team and community.” 

There are many benefits to sponsoring a high school sports team. This includes: 

-Connecting the Luther brand with the best and purest form of amateur sports

-Attracting and engaging with a valuable audience that could lead to future customers or employees

-Building brand awareness and creating new marketing opportunities in the communities we serve 

-Year-long, statewide exposure as opposed to one-time or seasonal events

The sponsorship goes toward Maple Grove’s academic and sports program. Through the sponsorship, Luther receives a bright, light-up logo on Maple Grove’s scoreboard.

Maple Grove ended the season with seven wins and three losses. The team made it to the second round of the playoffs where they lost to Edina, 35-24.