Happy Holidays from the Luther and Landers Family
The holiday season is full of love and cheer, and for some of our dealerships, some photo ops with Santa and gifts for the local community. Here is how some of our dealerships celebrated this holiday season:

Community Christmas Party in Cambridge
In the early 2000s, John Hirsch’s Cambridge Motors started hosting a small annual holiday chamber event. Now 22 years later, the holiday event has expanded into a Community Christmas party for local families to come and enjoy.
Weeks prior to the event, team members at Cambridge Motors were busy being Santa’s elves – decorating the dealership, reaching out to vendors, and buying Christmas presents for the event. On December 19th, from 5 – 7 p.m., the local community was invited to participate in an evening filled with food, presents, and Santa. All the children who attended received a gift for Christmas. “In the past, we would hand out over 250 gifts within a few hours,” said General Manager John Hirsch.
Santa, Mrs. Claus, the Grinch, and the elves helped hand out presents and provide snacks to the community. “These are some of the kids’ Christmas gifts. We’re happy that we can play a part in the community and look forward to this every year,” said Hirsch.
We would like to thank the following vendors for their generous donations: AJR, Classic Iron Ranch, Bernicks, AST Compressors, Snap On, Chuck Indereiden, Stan’s Radiator Service, Larson’s Auto Body, Bumper Man, Napa Auto Parts Cambridge, Matt from FedEx, Isanti Tire & Auto, Rum River Auto Sales, Automotive Concepts, Mobile Gold, Autouplink, Stellantis, and various Cambridge Motors customers.
Luther Brookdale Toyota Toys for Tots
2023 marked the 5th year Luther Brookdale has hosted an annual Toys for Tots event, with this year being nothing shy of successful. From November 1st to December 31st, every customer who brought in a toy received a 10% discount (max of $50) on their repair order or next service. Many team members joined the fun and donated, alongside other dealers and businesses. Overall, this year was highly successful with many toys going to the less fortunate.
Burnsville Hyundai and Volkswagen Decorate for the Holidays
There’s no better way to gear up for the holidays than to add some decor to your home. In early December, the office staff at Burnsville Hyundai and Burnsville Volkswagen spent a few hours decorating pots as a holiday office activity. Each participant was given a pot and branches, then could decorate their pot however they would like with different supplies. “We all ate lunch together and did this fun activity. The staff really enjoyed it,” said Shelley Riach, Controller at Burnsville Hyundai.

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