Brand New Genesis of Minneapolis Dealership Now Open

Genesis of Minneapolis, Luther’s most recent new building, opened in early October. Luther had been planning this new addition since the beginning of 2023, and it took a year to complete construction.

Luther previously had Genesis vehicles at Bloomington Hyundai. The two ultimately separated because they had different consumer bases and needed a separate building to provide the best experience to those consumers. The new building features floor-to-ceiling glass and sleek black and copper details. Copper is a consistent detail throughout because each Genesis vehicle has about 500 pounds of copper in it. 

“It’s stunning, inside and out. It’s one-of-a-kind,” said General Manager Adam Dietz. “People come in after seeing it from the road just to check it out.” The new space has twelve service lifts and seven offices with the same high-quality sound system as their vehicles with colored lighting that can be customized throughout. Genesis has a full staff on board, with five sales associates and six technicians. 

“I have a fantastic team,” said Dietz. “I’m pretty lucky that way, and a great group of people here.” Chelsey Johnson, a sales associate, sold the first car of the new dealership. The guest was a referral from another dealership because Genesis of Minneapolis had the vehicle they wanted. The guest purchased a G90, one of Genesis’ most luxurious cars, and was one of their previous customers before the move. 

“Our goal for our first year is to sell cars and build our clientele. Brand awareness will be a huge part of our success,” said Dietz. “We also want to provide the luxury experience that Genesis is looking for.”