We have some exciting news to share — Luther Automotive has been named the Gold Winner in the Auto Dealership category in Mpls. St. Paul Magazine’s 2026 Best of the Twin Cities Readers’ Poll. What makes this award special is simple: it comes straight from you. There are no judges, no industry panels—just real Twin…
In April of 2024, an EF-3-rated tornado hit the small town of Sulphur, Oklahoma. The tornado flattened 70 buildings in the area. Shelly Courtney, a senior at Oklahoma University, was visiting Sulphur the night the tornado hit. Both her father’s truck and her car were destroyed and needed replacement, which is how they came to…
The renovations at Brookdale Chrysler started in the summer of 2023. The entire building was revamped, including its parking lot and exterior. Every area was completely gutted to make way for this new Chrysler design. The revamp started with service, resulting in the service drive being temporarily placed on one half of the showroom….
After 30 years of service to Luther Automotive, Mark Morcomb is retiring as VP of Fixed Operations. Morcomb leaves behind an impressive legacy, being the driving force behind many Luther Automotive initiatives, including Luther Glass, Collision, Paintless Dent Repair, APS, the Call Center, and Towing. Mark and the Fixed Operations team’s most innovative accomplishment, the…
Metro Hope is a residential Christian-based addiction recovery program. They are one of the few treatment facilities that allows children to live with their mothers during their recovery process. Luther has teamed up with Metro Hope many times, sponsoring fundraisers and providing financial support. Dan Bradley, runner at NCF, has worked at Luther for 20…
Will Guidara, author of Unreasonable Hospitality, talks about treating every single guest like a VIP, not just an exclusive group. “Unreasonable Hospitality meant providing a thoughtful, high-touch gesture for every one of our guests,” writes Guidara. At Brookdale VW, they are taking this idea and implementing it with every new car purchase. When a guest…
In November, all Luther dealerships in the Twin Cities collected new socks, hats, and mittens for their local neighbors in need. Over 6,300 items were collected by the Metro dealerships and Luther’s home office. These items were distributed at the 3000 Acts of Kindness event held at the Minneapolis Convention Center. People experiencing homelessness can…
In early November, Luther welcomed a new dealership to the family in a new state. Schulte Subaru opened in Sioux Falls, South Dakota, in 1970. Terry Schulte traveled to Chicago to physically stand in line to bring a Honda dealership to Sioux Falls, but another dealership in Sioux Falls beat him to it. When it…
Construction at Bloomington Hyundai started in May of 2023 when the trailers first showed up. After a year and a half, they are operating at full capacity. The defining feature of Hyundai’s new design style is the Sky Shape, a bronze jigsaw puzzle on the exterior. Each piece is made from ALUCOBOND and magnetically attached…
Genesis of Minneapolis, Luther’s most recent new building, opened in early October. Luther had been planning this new addition since the beginning of 2023, and it took a year to complete construction. Luther previously had Genesis vehicles at Bloomington Hyundai. The two ultimately separated because they had different consumer bases and needed a separate building…
